RWS: Cultural Intelligence
Cultural Intelligence is RWS's podcast on language, culture and enterprise AI, told by the specialists building it. LRB handles the B2B video podcast production end to end, from studio sessions to clips.
The Podcast Strategy
How RWS uses a branded B2B podcast to put its own language and AI specialists in front of enterprise buyers, and how each studio session becomes a run of episodes and clips.
The Show Idea
Cultural Intelligence is RWS’s thought leadership podcast on what happens when language, culture and AI meet at enterprise scale. Each episode sits down with an RWS specialist, from Maria Schnell (Chief Language Officer) on how the linguist’s role is changing, to Ollie Stott (Language Weaver) on what enterprise AI translation really costs.
Primary Goal
RWS wanted its own experts to lead the conversation on AI and localisation, rather than leaving it to the headlines. Filming it as a video podcast means every recording works on YouTube and LinkedIn as well as in a podcast feed, and each episode closes with a quick-fire round of agree or disagree statements that cut well into short clips.
LRB Role
As the podcast production company behind the show, LRB runs it end to end: a warm, lived-in studio set for each session, multi-camera filming, editing, and vertical clips for every guest. We work in batches with the RWS content team, who review each round of edits before episodes go live.
From One Studio Session to a Season of Content
Each Cultural Intelligence session is filmed in a single day, then cut into full video episodes and short vertical clips for RWS’s YouTube and LinkedIn channels.
Episode 01
The Real Cost Of Enterprise AI Translation
Ollie Stott (Business Product Manager, Language Weaver at RWS) on why quality is only half the battle in enterprise AI translation, and what security, safety and hardware costs really look like.
The Real Cost Of Enterprise AI Translation
Ollie Stott (Business Product Manager, Language Weaver at RWS) on why quality is only half the battle in enterprise AI translation, and what security, safety and hardware costs really look like.
3 short clips
Episode 02
The Evolution Of Language Expertise
Maria Schnell (Chief Language Officer, RWS) on why translation was never just word conversion, and why linguists who work with AI will matter more, not less.
The Evolution Of Language Expertise
Maria Schnell (Chief Language Officer, RWS) on why translation was never just word conversion, and why linguists who work with AI will matter more, not less.
3 short clips
ICP Listens
Episodes
Recording Sessions
Case studies
RWS: Cultural Intelligence
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