Millions of pensions across the UK are thought to be lost or forgotten, left behind when people change jobs, move home or lose old paperwork. Foster Denovo wanted a campaign that would make people stop and check their own history rather than skim another statistic.
We wrote and produced a cinematic hero film built around Agent Cole, a pension expert and self-described undercover operative, then cut three vertical shorts so the campaign could run across LinkedIn and social in the weeks leading up to the day itself. It is B2B brand film production with a storyline, made for a financial planning audience that has seen enough talking heads.
- What We Delivered
- Campaign Hero Film
- Social Shorts
- Teaser Content
- Outtakes Reel
Agent Cole has a situation
A three-minute spy caper that recruits the viewer to one case only: their own pension history. Campaign video production in 4K, with a taxi, a tube station and a mission log that keeps going wrong.
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Mission control is online
A 29-second vertical cut that lands the problem and the website in one breath, built for feeds where the sound is usually off.
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The teaser
Twenty-one seconds to set the tone before the hero film dropped. No dialogue, just the look of the campaign.
Watch VideoAn agent's work is never done
The outtakes. Ninety seconds of fluffed lines and Shakespeare, because a campaign about a dry subject earns the right to laugh at itself.
Watch VideoOne idea, one day on set
A campaign film for a financial planning firm does not have to look like a compliance video. This is B2B video production at its most useful: one creative idea, one day on set, and a set of assets that give the client something to post every day of the campaign. The hero film carries the story, the shorts carry the reach, and the outtakes carry the personality. That is what working with a B2B video production company rather than a camera operator looks like: Foster Denovo gets a campaign that looks as sharp as the people behind it.
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