B2B podcasting is an emerging tool for businesses around the world, and in order for it to be a success, there needs to be the ability to build a rapport with the audience
Starting a podcast is the first hurdle, but the next step is to slowly, but continually build on its success.
Here, LRB provides you with the tips to create a podcasting community.
Engage and increase your reach
After creating your first few episodes of your podcasts, you mustn’t just rely on its outcomes alone.
A podcast shouldn’t exist only in audio or video form, it should be shared on social media, or have blogs added to your website.
Also, any members of the audience who interact with the content should receive a response.
This gives your audience more opportunities to engage, respond, and share the content – as well as any smaller clips used online.
Following the release of the podcast, you can also use polls, and comment threads to gather feedback or crowdsource questions and other content for future guests and podcasts.
By inviting everyone into the conversation, it drives growth through emotional connection to the content.
Build an identity
People are naturally drawn to communities where they feel like they are a part of the discussion that they can identify with the thoughts.
Your audience will start to feel like they’re part of something bigger than themselves – whether that is in the world of business or anything else.
By using recurring themes, or useful content towards the audience, as well as regularly referencing these shared elements, it helps build a sense of continuity and belonging.
Be wary that this evolves over time, and expanding or using new ideas must align with the regular audience.
Create a space where they can share ideas.
Don’t expect your audience to come to you as will need to provide a platform – outside of the podcast itself, to create a space for them to foster and expand on ideas.
Creating a space on social media (especially LinkedIn for the B2B space) as well as comment sections, gives listeners a place to connect not just with you, but with each other.
These spaces often grow into communities that operate even when you’re offline – or working on other projects.
Collaboration is key
Your community isn’t just your audience – they can also be your collaborators. Invite listeners to contribute in creative ways, whether by sending in ideas, or being a part of future episodes.
Some podcasts invite fans to guest-host a short segment or share personal experiences on a certain topic – or even interview them if they have knowledge of the relevant topic.
Giving your audience a creative role transforms them from passive consumers into co-creators of your content.
Be consistent
Consistency builds trust – no matter what form of media you are creating.
Make sure you release episodes on a predictable schedule so the audience knows when to expect you.
Always make this obvious in your social media posts or newsletters.
Use the right equipment
By using the best equipment for podcasting, regular high-quality content will create an expectation of excellent content which your audience will look forward to listening to or watching.
However, you must keep it up and never drop your standards!
If you would like to learn more about the world of podcasting, then you can speak to us today.
At LRB, our clients have experienced the impact of our knowledge within the industry. Call 07741 487245 to speak with our CEO, Luke, or email hello@lrb-media.co.uk to learn more.
