Your B2B podcast is a treasure trove for reusable content – especially on the social media platform, LinkedIn.
The podcast will be filled with valuable insights, expert opinions, and thought leadership from industry experts.
But if it remains as a single piece of video or audio content – then you are missing out on new listeners, viewers, and potential customers.
By repurposing your content smartly, you can spark conversations, attract leads, and reinforce your brand authority.
Here at LRB, we have seen how LinkedIn has been used as a growth tool for B2B podcasts. This is how to successfully repurpose the content.
Turn content into ‘carousel posts’
Every podcast episode likely contains multiple core insights or lessons. You’ll then need to convert these into visually engaging LinkedIn carousel posts.
Use each slide to highlight a takeaway, quote, or actionable tip for the audience.
End the carousel with a call to action, such as ‘Listen to the full episode here’ and then provide a link in the comment section; or ‘What’s your experience with this?’ and engage with the comments from other LinkedIn users.
Create and share short video clips
Attention spans are short for most people – and that is very evident on social media – even on LinkedIn.
Repurpose your B2B podcast by extracting 30–60 second video snippets with subtitles and captions.
Choose moments where the guest shares a powerful insight, story, or a challenge that they have overcame.
These clips humanise your brand and guests – which can then drive traffic back to the full episode, your website, or act on the clients call to action.
Write thought leadership posts inspired by the episode
Use the episode as a springboard for a SEO guides, news articles, and posts on your (and your client’s) website, where you can summarise key discussion points.
This shows you’re actively engaging with ideas discussed on the B2B podcast, and adds your own voice to the conversation after reflecting on what was discussed.
This content can then be used for future projects with the people and companies involved in the episode.
LinkedIn is a great place to share articles, as it gives you a wider reach for your content.
Hire a B2B podcasting partner
If you would like to learn more about B2B podcasting, or guidance on the best practices for using your content – then speak to us!
At LRB, our clients have experienced the impact of our knowledge within the podcasting industry, as well as our expertise in creating a maximum ROI for the content on LinkedIn.
Call 07741 487245 to speak with our CEO, Luke, or email hello@lrb-media.co.uk to learn more.