Titan Wealth
A branded B2B podcast series from Titan Wealth that brings together the marketers, advisers and corporate benefits specialists for thought-leadership conversations that position Titan as industry leaders.
The Podcast Strategy
A concise overview of the podcast concept, its main goal, and how LRB created a scalable content system for each episode.
The Show Idea
Wealth management is built on trust, but rarely lets people see what actually goes on behind the brand. Inside Titan Wealth was created to make those conversations more open, real and human. It positions Titan at the centre of conversations about modern wealth management.
Primary Goal
Four recording sessions. A whole lot more than one piece of content. Every episode is pulled apart and rebuilt into clips, social posts and thought leadership assets through a structured B2B podcast production strategy, turning a single recording day into a full content ecosystem across LinkedIn, YouTube, Spotify and beyond. The podcast doesn’t just build an audience. It builds a pipeline.
LRB Role
LRB handled the end-to-end B2B podcast production, from strategy and recording through to editing, distribution and repurposing, ensuring every episode was planned to perform and broken down into high-impact content across platforms, keeping Titan Wealth visible and credible in front of exactly the right people.
From One Episode to Multiple Content Assets
Each podcast recording is strategically broken down into short-form content designed for distribution, reach, and long-term value.
Episode 01
The Art and Science of Marketing a Global Wealth Management Firm
Mike Fulton, Katrina Bray and James Beaudry on building One Titan, branding across the group and marketing internationally.
The Art and Science of Marketing a Global Wealth Management Firm
Mike Fulton, Katrina Bray and James Beaudry on building One Titan, branding across the group and marketing internationally.
3 short clips
00:04:09:12 – 00:04:34:00
Unknown
Hi, Sam. So I’m James Beaudry. I’m the marketing director at Titan Wealth International, leading the marketing team outside of the UK and the Channel Islands. We’ve got a head office in Dubai. We’ve got a few other offices around the world. We mostly look after British expats, US expats, Australian expats — a growing segment.
00:04:34:02 – 00:04:57:08
Unknown
Quite a few other nationalities. Our core offering is cross-border financial advice and international wealth management, and building out a few domestic offerings as a landing pad for expats — say, Australia, where they tend to stay forever. So we’ve got cross-border financial planning with Titan Wealth International, and then domestic offerings too.
00:24:03:12 – 00:24:27:01
Unknown
So what we create — what we call the Marketing Investment Fund. Advisers can invest into that fund. They essentially buy units, almost like you would a fund on the stock market. So the advisers buy units in our Marketing Investment Fund, and then I deploy that capital into SEO and paid advertising mostly. And then that buys the advisers an allocation of the leads that come through each month.
00:24:27:01 – 00:24:47:23
Unknown
So SEO is like recurring website traffic and leads, and paid advertising is what we deploy each month to bring those leads in. So the advisers have the choice on that. If they want to build a client book, they’ll put more money in and scale that up and down. Other advisers may already have a client book and are not looking to grow it so much, and they’ll put less in.
**Full transcript provided to all clients**
Episode 02
The Strategy and Soul of Employee Wellbeing
Andrew Marston and Natalie Malone on workplace pensions, employee wellbeing and how Titan’s corporate benefits team adds value across the group.
The Strategy and Soul of Employee Wellbeing
Andrew Marston and Natalie Malone on workplace pensions, employee wellbeing and how Titan’s corporate benefits team adds value across the group.
3 short clips
00:09:44:06 – 00:10:05:14
Unknown
So things like private medical insurance — really tackling any issues in the NHS. We are always hearing about the struggles in accessing medical treatment, big delays, cancelling of appointments that really affects businesses. Things like group life assurance and group income protection. But it’s making sure all of those things work well together, and not just popping it in place, ticking the box.
00:10:24:06 – 00:10:45:17
Unknown
Lots of added value services, support services — whether it’s through mental health, menopause support, touching on neurodiversity and how they can help support employees in that space. So it’s not just there to react when someone is poorly — it’s making sure it’s well rounded and is going to support in lots of different ways.
00:10:45:19 – 00:11:12:24
Unknown
But beyond that, the scope is huge. So there’s lots to support business through — occupational health, pre-employment screening, screening programs to help protect those insurance policies. The softer benefits you might get through a benefit platform, even cycle-to-work scheme. It’s really being open-minded and understanding the business to see what’s going to appeal to that demographic of staff.
00:20:44:08 – 00:21:13:16
Unknown
From a positioning perspective: if I’ve got a finance director in front of me, I’ll be focusing on the metrics.
Salary sacrifice saves you £30,000 a year — that will pay for some of the things you’re thinking of doing in that space. Maybe a digital benefits platform — all these things that it can fund. Finance directors like the sound of that.
**Full transcript provided to all clients**
Total Listens
Assets
Platforms
Case studies
