Legal & General
A branded B2B podcast series from Legal & General, bringing together the financial planners, mortgage and protection advisers who shape the market for thought-leadership conversations that position them as industry leaders.
The Podcast Strategy
A concise overview of the podcast concept, its main goal, and how LRB created a scalable content system for each episode.
The Show Idea
Insurance is something most people interact with, but very few truly understand. Just Covered was created to make those conversations more open, relevant and human, exploring the realities behind protection, finance and everyday security through stories, expert insight and honest discussion. Rather than talking at an audience, the podcast creates space for conversations people actually want to listen to, positioning Legal & General at the centre of topics that matter in real life.
Primary Goal
Four recording sessions. A whole lot more than one piece of content. Every episode is pulled apart and rebuilt into clips, social posts and thought leadership assets through a structured B2B podcast production strategy, turning a single recording day into a full content ecosystem across LinkedIn, YouTube, Spotify and beyond. The podcast doesn’t just build an audience. It builds a pipeline.
LRB Role
LRB handled the end-to-end B2B podcast production, from strategy and recording through to editing, distribution and repurposing, ensuring every episode was planned to perform and broken down into high-impact content across platforms, keeping Legal & General visible and credible in front of exactly the right people.
From One Episode to Multiple Content Assets
Each podcast recording is strategically broken down into short-form content designed for distribution, reach, and long-term value.
Episode 01
Closing the Protection Gap
Nathan Wootton tells us about awards season, strong protection submissions, and the client story that proves process matters.
Closing the Protection Gap
Nathan Wootton tells us about awards season, strong protection submissions, and the client story that proves process matters.
3 short clips
00:00:07:08 – 00:00:14:01
Unknown
Hello and welcome to the Legal and General Just Covered podcast, where we talk to intermediaries and key stakeholders in the intermediary space. My name is Wayne.
00:00:14:05 – 00:00:18:22
Unknown
And I’m Georgia, and today we are joined by Nathan Wooten from Waddell Insurance.
00:00:18:23 – 00:00:19:17
Unknown
Hi. How are you doing, guys?
00:00:19:18 – 00:00:21:06
Unknown
Nathan, brilliant to have you. Thanks for coming on.
00:06:01:21 – 00:06:48:10
Unknown
We steer very much away from mentioning the product for a very long time. Our protection journey with a client is usually somewhere between 3 and 4 hours. Education is the absolute pillar of our entire process. We want to ensure that all of our clients leave their calls knowing exactly what a life insurance policy does, what terminal illness cover actually is, when they need to claim on a critical illness cover what that actually looks like, and what it actually means when you turn the tap of your income off.
**Full transcript provided to all clients**
Episode 02
Celebrating International Women's Day
Victoria Jeffreys and Jo Cohn on the gender pay gap, vulnerability and the power of mentoring in financial services
Celebrating International Women's Day
Victoria Jeffreys and Jo Cohn on the gender pay gap, vulnerability and the power of mentoring in financial services
3 short clips
00:03:15:00 – 00:03:38:08
Unknown
We talked about gaps there, but also celebrating the progress. So we talk about the salary gaps and pay gaps, but a bit more facts and figures on that — for an average man in the UK at the minute, for every £1 he earns, a woman earns £0.87.
00:03:38:10 – 00:04:00:06
Unknown
So that £0.13 doesn’t sound like a huge amount. But if you compound that over 40 years, that actually equates to a 40% pension gap. And that isn’t just a monetary gap, that’s a huge wealth gap. It makes a difference in where you live, what you eat, what holidays you go on, how you heat your home.
00:04:00:08 – 00:04:08:20
Unknown
That’s the difference. Yes, let’s celebrate the progress that we’ve made, but let’s also highlight the gaps that are still there.
**Full transcript provided to all clients**
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