Are you a senior executive, industry leader, or aspiring entrepreneur? Then getting yourself onto a podcast is crucial.
Podcasts are the powerful, modern medium for storytelling, brand building, and audience engagement.
With potentially thousands of listeners tuning in, securing a guest spot on a relevant podcast can elevate your visibility within the sector.
But how do you actually get invited onto a podcast? Here, the experts at B2B podcasting company LRB explain all you need to know.
Establish your expertise and authority
No matter the subject, to be considered for a podcast, you need to be seen as someone worth listening to.
This begins with cultivating your expertise and credibility within your niche.
For a predominantly B2B audience, this starts within your own business’s marketing, as well as your personal brand. This is largely your visibility, beliefs and business acumen that is seen on LinkedIn.
You will need to publish high-quality content regularly on a variety of platforms and websites. This can include blogs, videos, interviews, and other types of public speaking.
By speaking at events or webinars, even small ones, to build a track record of public speaking. Podcasts are often scouting for confident communicators.
Across the various media platforms you should then share genuine insights, give your thoughts on industry trends, and provide case studies from your own work to demonstrate your depth of knowledge.
Expand on social media
Once you have started to build a brand, engage with your industry and other thought leaders on social media.
Although this is mostly on your LinkedIn, other platforms can provide a useful outlet to get your thoughts and opinions in the public sphere.
This is because thought leaders don’t just talk, they participate in meaningful conversations and engage with a variety of people and opinions.
And simply, it gets more eyes on you!
Prioritise your personal brand
Before reaching out or hopefully before you get noticed by desirable podcast hosts, ensure your digital footprint presents you in the best light.
Remove any unprofessional content, and have all the necessary information and links for them to reach out to you.
Have a professional headshot and bios, as hosts will check them, along with your company website, or any past interviews that rank on search engines.
Regarding your own website, ensure the news and blogs section is up to date with the relevant information prevalent and professionally displayed.
Finally, make it easy for them to contact you by including a clear call-to-action and email on your website or socials.
Research industry topics
Your sector needs industry leaders – so if you get a chance to be one – make sure you know what you’re talking about!
Keep up to date with the latest news and trends, as well as any challenges that people are facing.
If you have had recent, relevant successes that you can use to demonstrate how to overcome them, then that is even better.
Some industries have more technical aspects to them – so having a great team who can help with understanding certain things is vital.
Make sure you shout them out in any interview, as presenting yourself as not only a great mind, but a great leader will lend yourself to connecting more with the audience.
Time to reach out! Craft a compelling pitch
B2B podcast hosts receive numerous requests all the time, so your pitch needs to stand out.
Start with a personalised introduction referencing a recent episode of theirs or something specific about the show – or even something that the sector needs to be aware of, and why you are the person to talk about it.
This is why it is vital to clearly state who you are, your business, what relevant story you bring, and how it benefits their audience.
It is advisable to have a few topics you can speak on, and again, demonstrate why it should be you to talk about them
Do not overdo it, but make sure that you include links to your work, previous interviews, or videos to showcase your style and substance. For your films, hiring a professional videographer could make all the difference.
What should you do once you’ve been invited?
Once you land a guest spot, treat it like a major opportunity to grow your company, as well as your own personal brand.
You should thoroughly prepare, respect their rules and time limits, and be generous with insights and your time before and after filming/recording.
Once you have the final content, share the episode widely as the hosts appreciate guests who help promote it to reach a wider audience.
If other podcasts see how you’ve delivered – then you’ll likely be invited to appear on many more!
Speak to the experts
At LRB, our clients have experienced the impact of our knowledge within the B2B podcasting industry – and have worked with a plethora of guests in a variety of sectors.
We have worked with many clients across a wide range of industries – and we are here to help you!
Call 07741 487245 to speak with our CEO, Luke, or email hello@lrb-media.co.uk to learn more.