Being featured on LinkedIn News can significantly boost your professional visibility, credibility, and influence – both for yourself and your business.
With over a billion users and thousands of daily news updates across a wide range of industries and sectors, LinkedIn has evolved beyond a networking site into a powerful publishing platform.
Getting your articles featured on LinkedIn can amplify your reach and help you become a thought leader in your industry.
Here, the B2B podcasting experts LRB show you how to make that happen.
Why is LinkedIn News important for businesses?
LinkedIn News curators look for content that sparks relevant professional conversations.
They prioritise posts and articles that address timely, trending topics – and then offer unique insights or data that can delve deeper into the topic.
This will then encourage meaningful engagement through comments and shares which is beyond normal posts on the platform.
To maximise your chances, align your content with what professionals are already discussing. Follow LinkedIn News and industry-specific hashtags that either cover wider topics such as #Leadership, #Technology, or #Business – or more specific hashtags, like #B2Bpodcasting and #B2Btips.
Purpose and relevance
The key to being featured is sharing valuable, relevant content, data, and opinions.
Don’t just post updates about your job or company. Make sure that you share perspectives that others can learn from, debate, or expand upon within the comments.
Keep your posts concise, clear, and authentic – don’t waffle on about irrelevant information or take away from the topic you are trying to ‘trend’ for.
LinkedIn’s algorithm and editorial team both favour well-structured posts that are easy to read and generate conversation with a diverse group of professionals.
Use data and credible sources of information
LinkedIn editors are drawn to posts which bring evidence to discussions that are important to a professional network.
This means it will need to include original data, trustworthy research, informative case studies, and quotes from people that make your content more authoritative.
If you’re referencing a broader trend, back it up with stats or a trustworthy source online. This can be university research of something that has been posted on a major news network.
This helps demonstrate your expertise and ensures your post aligns with LinkedIn’s journalistic standards.
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Engagement and discoverability
Engagement is not a one-way street. You can’t just post and expect results.
Comment thoughtfully on other people’s posts and in response to what you have put out on the LinkedIn platform.
The more active and insightful you are in relevant conversations, the more likely editors and the algorithm will notice your content.
If a LinkedIn editor spots you consistently contributing valuable commentary on trending discussions, they may feature your post or quote you in a story by a thought leader.
Also, you’ll need to ensure that your posts are easy to find by using relevant hashtags. However, LinkedIn advises that you shouldn’t use more than five – otherwise it looks like you are trying to spam multiple industries with your content.
You should also tag people and companies when appropriate to your posts – especially if you are referencing their work, company or something they have shared with the media.
Finally, consistency is key. Posting high-quality content regularly builds your reputation and raises your chances of being featured. Always keep this at the forefront of your planning when using the platform.
How to post an article on LinkedIn
If you are new to posting articles on LinkedIn, here is the LRB 10-step guide to positing an article on LinkedIn News.
- Go to LinkedIn Home and click ‘Write article’ beneath the post box
- Choose where to publish your content (personal profile or company page)
- Add a headline that’s clear, engaging, and relevant to your audience
- Write your article in the editor, using short paragraphs and subheadings
- Insert images, links, or videos
- Proofread carefully for grammar and tone
- Add relevant hashtags
- Click Publish and confirm when prompted
- Share your article with a caption to encourage engagement and wider visibility
- Review the content and interact with people who comment
LRB – your B2B partner
If you are looking to get involved in the world of podcasting and videography within the B2B industry, then finding the right partner is essential.
At LRB, our clients have experienced the impact of our knowledge within the B2B podcasting world.
Call 07741 487245 to speak with our CEO, Luke, or email hello@lrb-media.co.uk to learn more.