Stepping into the world of podcasting can be daunting, but once you are all set up, there is only one thing left to decide – the name of your podcast.
It is a very important step, as it is the brand that will be linked to yourself and the company – so getting it right is crucial.
Here, the B2B podcasting experts LRB give you all the information you need to choose the right name.
SEO for podcasting
In the competitive world of B2B podcasting, your show’s name is more than a title – it is a first impression and will position you within the market.
Also, it is key for discoverability online, so SEO for podcasting is something to consider before making a final decision.
This is why choosing the right name can attract the right audience, communicate your message, and set the tone for what your goals are – brand awareness, sales, and growing your company.
Be clear and make it relevant to search terms
Clarity beats cleverness in the B2B space as your primary goal is to make your podcast instantly understandable to your target audience – and easy to find on Google and podcast platforms.
Your ideal listener should be able to glance at the name and know whether it’s relevant to them, and then once they click on it be reassured with their choice.
This doesn’t mean sacrificing creativity in the branding or title, but clarity must come first.
In podcasting this is crucial, but within the B2B space, this is especially the case, as the audience is for business professionals with limited free time.
Does the name align with the rest of your band or marketing?
A strong B2B podcast name also aligns with your brand’s marketing and wider business goals.
Work with the rest of your team to ensure that the name, cover art and how it is shared on social media all align with this.
Also, you must adapt the podcast if the rest of the company shifts its focus.
Check for domains and social media handles
Before launching your B2B podcast, it is also vital to check for name availability across domains and social media handles.
This helps brand awareness, SEO, and making it easy for new audience members to follow everything else linked to the podcast.
Finally, make sure your chosen name isn’t trademarked.
Consistency is key for podcasting
Across all forms of podcasting – consistency is, perhaps, the most crucial factor. And the name of your podcast will play a role in this.
Consistency across all forms of marketing and branding makes it easier for listeners to find and follow your company across multiple platforms.
Speak to the B2B podcasting experts
Your B2B podcast name is often your first impression with your potential audience – so make it count.
At LRB, our clients have experienced the impact of our knowledge within the B2B podcasting industry, as well as our expertise in creating successful series for a range of industries, both locally, nationally and around the world.
We can also help with the naming and branding of your B2B podcast.
Call 07741 487245 to speak with our CEO, Luke, or email hello@lrb-media.co.uk to learn more.
