Video is a must-have in B2B marketing as it is a core part of how companies communicate expertise, build trust, and engage with potential customers.
From short films, explainer videos and customer testimonials to thought leadership content and internal communications, video helps companies convey their products and services into compelling narratives and storytelling.
However, producing high-quality video content in-house can be resource-heavy and difficult to scale. That’s why many companies are turning to B2B production specialist partners to help them meet demand and continue to grow.
At LRB, we’ve worked with clients across the world and in a variety of industries – and we have seen first-hand the value of outsourcing.
Here, we explain why.
Efficiency that leads to results
Outsourcing video production means you don’t have to invest in expensive equipment, editing software, or the staff to manage it, film it and perfect it.
A production partner brings the tools, experience, and workers needed to deliver high-quality content efficiently.
For example, here at LRB, our model allows us to capture a day’s worth of video and audio content onsite – at your offices or any location – then deliver polished marketing assets ready to deploy over the coming months.
This reduces the pressure on internal teams and eliminates the logistical complexities that often hold video projects back.
Strategy and creativity
Video production isn’t just about filming and sharing the results – it is about aligning your content with wider business and marketing goals.
A good B2B production partner will help shape the story you’re telling, tailoring it to your audience, platform, and objectives – and guide you from start to finish.
Whether you’re creating a series of podcast interviews to strengthen client relationships, or need video case studies to support your sales process, outsourcing allows you to draw on deep creative and strategic expertise.
Many of our clients know what they want to communicate but appreciate having a partner who can guide them on how to communicate it most effectively – saving time and money, yet delivering the best possible content.
Consistency and brand quality
Your video content reflects your brand – so consistency with the rest of your brand’s message is vital.
Inconsistent visuals, poor audio, mixed messages, different designs, or low production value can undermine the credibility of what is being shown or discussed.
For any professional sectors, where trust is paramount, you won’t be able to recover from this.
Working with an experienced B2B video team ensures your content consistently meets a high standard, across formats and platforms – as well as meeting the expectations of your audience.
At LRB, we work closely with brand and marketing teams to ensure all content adheres to visual guidelines, tone, and messaging, giving companies peace of mind and saving time on revisions.
Scalability and flexibility
Outsourcing gives your business the flexibility to scale production up or down depending on need, time of year, and budget requirements.
If you’re launching a new campaign, entering a new market, or planning a webinar series, a production partner can help you respond quickly without burdening internal resources.
And if you are looking to expand on what you already have, then a partner can help elevate it, while staying true to your original content’s messaging.
We often support clients on an ongoing basis, producing regular content which feeds multiple channels without overwhelming the respective teams.
Innovation
Finally, bringing in an external partner introduces new ideas and perspectives.
They can help uncover untapped content opportunities, such as B2B podcast episodes featuring team members, behind-the-scenes insights, or customer success spotlights and case studies.
This outside perspective can energise your marketing and keep content feeling fresh and relevant – while expanding into new areas (and potentially to new customers).
In a B2B environment where clarity is crucial, professional video content can give you a real competitive edge. Outsourcing production doesn’t just save time and money – it means you can innovate your marketing.
Luke Barnett, CEO of LRB leads a team of experts within the B2B marketing space
LRB – your B2B video production partner
At LRB, our clients have experienced the impact of our knowledge within the B2B podcasting and video production industry.
Call 07741 487245 to speak with our CEO, Luke, or email hello@lrb-media.co.uk to learn more.