A great podcast deserves a great promotional video in order to reach its desired audience.
As one of the most effective ways to attract new listeners, these promo films can be a make-or-break feature in the world of podcasting.
Whether you’re sharing it on social media, your website, YouTube, or within your marketing campaigns, a short, engaging video can capture attention and communicate your show’s personality, topics, and participants in seconds.
As experts within the B2B podcasting space, here is what to include in your podcast promotional video to make it truly stand out from the competition.
A strong hook
The first few seconds are everything when it comes to a promotional video to get eyes on your upcoming podcast.
Viewers scrolling through their feed will decide almost instantly whether to keep watching.
Start with something that grabs attention — a surprising question, a powerful quote from a guest, a striking visual, or a bold statement that reflects your podcast’s tone, topic and format.
Think of this as your video’s headline. Make it concise, memorable, and instantly intriguing to potential viewers.
Key themes
Introduce your podcast by name and highlight its key theme or niche – or what industry it will be covering over the series.
You will need to answer: What’s your show about? Who is it for? Why should people care?
If you don’t do this in your promo content, it is unlikely people will pay any attention to any future content.
Remember to use your logo, consistent colours, and other recognisable features so that the promo feels connected to your brand and wider marketing strategies.
This is why it is important for visual consistency helps potential listeners remember and recognise you later when they come across your episodes.
Show some personality
Your podcast is unique because of you, your business, and your industry. This is why your voice matters.
It is essential to let that personality shine through on the promo video.
Once you have established the intro to your promo clip, you must use content that showcase the depth of your conversations, debates and topics.
Remember – the tone of your video should match the tone of your episodes.
- User generated content – how to use UGC in B2B podcasting
- Introducing The Crowded Market – a podcast for B2B marketers
- How to have a successful podcast on YouTube
Create soundbites
Short clips of standout moments help demonstrate what makes your show compelling.
Choose high-energy clips that can resonate with the audience – these excerpts give a flavour of your content and what the audience can expect from your podcast.
Audio and video quality is key. Make sure voices are clear and well-balanced, as poor sound will undermine credibility. Grainy or poorly edited video will do the same.
Consider pairing voice snippets with dynamic visuals or animated waveforms to make the audio feel alive.
Use high quality equipment to film your podcast and any other video content.
A clear Call to Action (CTA)
Always tell viewers what to do next with a cleverly crafted call to action.
Whether it’s ‘Listen now on Spotify and Apple Podcasts’, ‘Catch the first episode on YouTube’, or ‘Subscribe for new episodes every week’, a clear call to action turns interest into action.
Keep it short and shareable
In order to get the maximum engagement from the audience, you should aim for 30 to 90 seconds for your podcast promotional video.
Your goal isn’t to summarise everything about your podcast — it’s to spark curiosity and active engagement to learn more.
End on a memorable note, such as your podcast logo with background music, a CTA, or a striking graphic.
LRB – your B2B podcasting and videography partner
At LRB, our clients have experienced the impact of our knowledge within the B2B podcasting world.
Call 07741 487245 to speak with our CEO, Luke, or email hello@lrb-media.co.uk to learn more.
