Scaling Smarter

Mathys & Squire

A branded B2B podcast series that's helped Mathys & Squire put their IP expertise in front of the innovators, founders and business leaders who need it most, building authority and driving new business through thought leadership podcast production that keeps working long after the mic goes off.

The Podcast Strategy

A concise overview of the podcast concept, its main goal, and how LRB created a scalable content system for each episode.

The Show Idea

Most businesses know their IP matters. Far fewer know how to protect it, leverage it, or turn it into a commercial advantage. Innovation Unlocked bridges that gap, bringing together IP specialists, innovators and founders for honest conversations that cut through the complexity, with Mathys & Squire’s own attorneys woven naturally throughout as part of a broader B2B content strategy and thought leadership podcast production series.

  • Thought Leadership
  • Brand visibility
  • B2B positioning
Primary Goal

Four recording sessions. A whole lot more than one piece of content. Every episode is pulled apart and rebuilt into clips, social posts and thought leadership assets through a structured B2B podcast production strategy, turning a single recording day into a full content ecosystem across LinkedIn, YouTube, Spotify and beyond. The podcast doesn’t just build an audience. It builds a pipeline.

  • Authority building
  • Content scalability
  • Consistent distribution
LRB Role

LRB handled the end-to-end B2B podcast production, from strategy and recording through to editing, distribution and repurposing, ensuring every episode was planned to perform and broken down into high-impact content across platforms, keeping Mathys & Squire visible and credible in front of exactly the right people.

  • Podcast Strategy
  • Production
  • Editing
  • Content Repurposing

From One Episode to Multiple Content Assets

Each podcast recording is strategically broken down into short-form content designed for distribution, reach, and long-term value.

Episode 01
29 mins 1,000 listens
Content that converts, tracked to prove it.

Damon Bonser, CEO of British Design Fund, gets candid about what it really takes to back a hardware startup in the UK, from the red flags he spots in pitch decks to why cash flow kills more companies than bad tech ever will.

29 mins 1,000 listens
Content that converts, tracked to prove it.

Damon Bonser, CEO of British Design Fund, gets candid about what it really takes to back a hardware startup in the UK, from the red flags he spots in pitch decks to why cash flow kills more companies than bad tech ever will.

3 short clips
Clip 1 - Expert Insight
1 min
Clip 2 - Tactical Takeaway
2 mins
Clip 3 - Thought Leadership
2 mins

00:00:00:05 – 00:00:06:13
Unknown
Hello, and welcome to Innovation Unlocked. Today we’ll be hearing from Damon Bonser. He’s the CEO of

00:00:06:13 – 00:00:07:11
Unknown
British Design Fund.

00:00:07:16 – 00:00:12:18
Unknown
he’ll be telling us about the red flags that he picks up on when investing in startups.

00:00:12:20 – 00:00:14:00
Unknown
you’ve got the prevalence of,

00:00:14:03 – 00:00:20:00
Unknown
investors looking for solutions to climate or solutions that help us live with climate change.

00:00:20:02 – 00:00:21:08
Unknown
That’s one thing. And I think

00:00:21:08 – 00:00:34:11
Unknown
there’s a realization now that most of those solutions require some element of hardware.

Episode 02
30 mins 900 listens
The Hardware Investment Gap

Damon Bonser, CEO of British Design Fund, on why UK hardware startups are overlooked, what investors get wrong, and the red flags that kill a pitch before it even starts.

30 mins 900 listens
The Hardware Investment Gap

Damon Bonser, CEO of British Design Fund, on why UK hardware startups are overlooked, what investors get wrong, and the red flags that kill a pitch before it even starts.

3 short clips
Clip 1 - Brand Awareness
2 mins
Clip 2 - Thought Leadership
2 mins
Clip 3 - Reach
2 mins

00:00:00:05 – 00:00:06:13
Unknown
Hello, and welcome to Innovation Unlocked. Today we’ll be hearing from Damon Bonser. He’s the CEO of

00:00:06:13 – 00:00:07:11
Unknown
British Design Fund.

00:00:07:16 – 00:00:12:18
Unknown
he’ll be telling us about the red flags that he picks up on when investing in startups.

00:00:12:20 – 00:00:14:00
Unknown
you’ve got the prevalence of,

00:00:14:03 – 00:00:20:00
Unknown
investors looking for solutions to climate or solutions that help us live with climate change.

00:00:20:02 – 00:00:21:08
Unknown
That’s one thing. And I think

00:00:21:08 – 00:00:34:11
Unknown
there’s a realization now that most of those solutions require some element of hardware.

00:00:34:13 – 00:00:53:07
Unknown
And I this time I’m joined by David from the British design firm will be speaking about the British mandate, but also intense experiences of running our business and what you look for when you’re investing in businesses and really sort of, British hardware companies and investing in British companies. Wonderful. Well, thank you for having me.

5500 +

Total Listens

1000000 +

Total Impressions

15 +

Total Episodes

What the Client Said

In just one podcast series, we received 1 million impressions across LinkedIn.

We’ve been using LRB to film our podcast and honestly couldn’t be happier with the experience. The team are professional, organised, and make the whole recording process feel easy and relaxed from start to finish.

The studio setup and production quality are excellent, audio and video always come out looking and sounding fantastic, which has made a huge difference to the overall quality of our podcast. They’re also great at putting guests at ease and keeping everything running smoothly on the day.

If you are looking for a reliable, high-quality podcast production team, we’d highly recommend LRB. A brilliant service all round!

5
Ivana Ascroft, Mathys & Squire

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