In a crowded content landscape, strong podcast creatives are essential if you want to stand out and be seen online.
Even the best conversations can be overlooked without eye-catching visuals that stop the scroll and clearly communicate value.
Whether it is for the podcasts branding, or the images for a specific episode, it is essential that you get it right.
Whether you’re promoting episodes on LinkedIn, embedding content on your website, or distributing short-form video across social platforms, your podcast creatives need to work hard across multiple formats.
Here, the B2B podcasting experts LRB show you what to include and how to use them effectively.
Clear branding
Every podcast creative should immediately signal who you are. Consistent branding, logos, colours, fonts, and tone of voice builds familiarity and trust with the audience.
When someone sees your clip in their feed, they should instantly recognise your podcast before they even read the captions or any details on the episode.
For LinkedIn carousels and short-form B2B video, this often means a subtle but visible logo, branded intro/outro frames, and consistent typography for on-screen text.
However, it is important that you should avoid overcrowding the visual – no matter where the creative is set to appear.
This is because clarity always beats complexity when attention spans are short and people are constantly scrolling.
Strong hooks and CTAs
Attention is your most valuable currency – whether it is grabbing it or keeping it!
The first two to three seconds of any creative must resonate with the viewer.
Use compelling quotes, bold statements, or thought-provoking questions pulled directly from the episode.
For LinkedIn, concise, insight-driven hooks work best—highlighting a data point, opinion, or contrarian takeaway.
On TikTok, Instagram, and Facebook, hooks should feel conversational and human, even in a B2B context.
Subtitles are critical across all platforms, as many viewers watch without sound.
If there is accompanying text, make sure it has a strong call-to-action (CTA).
A strong CTA gives your content a clear purpose by telling your audience exactly what to do next, turning attention into action. Without it, even the most engaging content risks losing momentum and measurable impact.
Platform-specific formats
One-size-fits-all doesn’t work for podcast creatives, as there are many platforms where they can appear – each with different rules and applications.
This is because each platform has its own expectations and behaviours.
For LinkedIn carousels, vertical video with clean captions and minimal distractions performs well.
Focus on authority-building soundbites rather than overly flashy edits.
For YouTube trailers, slightly longer creatives work better, where you are introducing the guest, the topic, and the value viewers will gain from the full episode.
Images for blog posts should be clean, professional, and informative. Include the episode title, guest name, and podcast branding to add context at a glance.
These visuals reinforce credibility and encourage on-site engagement.
Feature people and faces where possible
People connect with people, especially when it comes to marketing.
Whenever possible, include images of your guests and hosts within your creatives.
Clips that show authentic reaction tend to outperform static or overly polished visuals.
Designed for repurposing
The most effective podcast creatives are built with repurposing in mind.
This is why it is essential to create templates that allow you to quickly swap quotes, clips, and episode details without reinventing the wheel each time.
This ensures consistency while saving time and marketing budget.
LRB: your B2B podcast partner
If you are looking to get involved in the world of podcasting and videography, then why not partner with a UK-based expert within the B2B industry.
We also help with the creatives for your podcasts!
At LRB, our clients have experienced the impact of our knowledge within the B2B podcasting world.
Call 07741 487245 to speak with our CEO, Luke, or email hello@lrb-media.co.uk to learn more.
