At LRB, we spend a lot of time helping businesses find their voice through podcasting. And if there’s one way for you to get the inside scoop on the industry – it is to sign up to our monthly newsletter!
B2B decision-making is all about trust. Whether you’re selling tech, consultancy, or professional services, people buy from people they believe in. A well-crafted podcast helps you:
- Position your team as experts in your space
- Share insights and solve real problems your audience faces
- Create a repeatable format for building relationships
We’ve seen clients land major deals off the back of podcast episodes – as well as experiencing exponential growth. With the right guest and the right audience, there is no limit to what you can achieve.
One of the most overlooked benefits of a B2B podcast? It’s a goldmine for market research.
You’re not just broadcasting — you’re listening:
- What are your guests talking about?
- Are they providing insight into your industry?
- Which episodes drive the most responses?
Use your podcast as a new marketing stream. The smartest B2B brands treat it like a long-form customer interview tool disguised as a show.
Tips for making your podcast work harder
- Start with strategy. Who is your ideal listener? What keeps them up at night? Build episodes around that.
- Repurpose ruthlessly. One episode = blog posts, LinkedIn content, internal sales enablement, email snippets.
- Leverage guests. Invite prospects, partners, or clients onto the show — it is an exciting way to build relationships.
Do you want to know more about our monthly newsletter?
Every month, we send out short, sharp insights on how to navigate the B2B podcasting landscape — plus tools, formats, and strategies that are working right now for real businesses.
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