LinkedIn carousels have become one of the most effective promotional formats for companies, entrepreneurs, and in our case, B2B podcasts.
They encourage swiping, increase dwell time, and allow you to deliver real value before asking for attention, sales, or to advance your business goals.
When done well, carousels don’t feel promotional as they position your podcast as a thought leadership engine that sparks conversation and builds authority.
This is essential to grow on LinkedIn!
Here, the B2B podcasting and videography experts LRB, give you a practical guide to creating high-performing LinkedIn carousel content.
Scroll-stopping first slide
The first slide determines whether someone swipes or scrolls past.
Like it is with most things in life – you only have one chance to make a good first impression. And in the world of social media – you’ll be left behind if you don’t get immediate interest.
It should be bold, simple, and curiosity-driven. You should always avoid generic titles and instead lead with a strong insight, tension, or outcome-driven quote or headline.
Where possible, use striking images of guests faces or of something that is interesting to people within your industry.
Also, remember to use minimal text, strong contrast, and clear branding so your podcast is instantly recognisable in the feed.
Provide genuine takeaways
High-performing carousels don’t summarise the entire episode as they extract the most valuable insights and break them into digestible slides that people can look at on the move while scrolling through their LinkedIn feed.
Think in terms of frameworks, lessons, or step-by-step thinking pulled directly from your conversations.
Focus on the key lessons learnt, or explain a model or process discussed in the podcast.
Challenge the norms and provide insight on a topic you are passionate about to deliver standalone value while encouraging the reader to keep swiping.
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Storytelling and thought leadership
Thought leadership performs best when it feels human, not corporate – which can be a massive challenge for LinkedIn users.
By using carousels correctly, you can tell short stories from your podcast. Insights, challenges, failures, successes, or turning points shared by guests.
This approach positions your podcast as a source of real-world experience, not just opinions.
The result is that you position yourself as a thought leader – and your B2B podcast as something that people in your industry must pay attention to.
Clarity and consistency
Clean design is critical to not only provide the necessary information, but also to keep scrollers engaged. You should use large, readable text, and a consistent layout across all slides.
Creative designers should keep colours and fonts aligned with your podcast branding, marketing, and website copy to build familiarity over time with clients, potential customers, and people interested in your industry.
It is critical that you avoid overcrowding slides. If an idea needs more than two short sentences, split it into multiple slides.
Clear call-to-action (CTA)
The final slide should guide the next step without feeling overly-salesy and more human-centric in its approach. Instead of hard promotion, invite deeper engagement.
A strong call to action guides the audience on exactly what to do next, turning interest into measurable results.
Without it, even the most compelling message can fail to drive engagement or conversions.
By focusing on strong hooks, actionable insights, striking design, and clear CTAs, your B2B podcast becomes a consistent source of engagement and more discoverable on a LinkedIn feed.
LRB B2B podcasting
If you are looking to get involved in the world of podcasting and videography, then why not partner with a UK-based expert within the B2B industry.
At LRB, our clients have experienced the impact of our knowledge within the B2B podcasting world.
Call 07741 487245 to speak with our CEO, Luke, or email hello@lrb-media.co.uk to learn more.
