Industry shows, trade exhibitions, and networking events are packed with insight, expertise, and real-world conversations.
However, the learnings and values taken on board disappears once the booths are packed away – so filming them is the best way to keep them relevant for days, weeks and months ahead.
This is why, for B2B brands, these events shouldn’t be a one-off marketing expense.
With the right content strategy (and partner), they can become a long-term asset that fuels awareness, lead generation, and exposes your company as thought leaders long after the event ends.
Here, the B2B podcasting experts LRB explain how to turn your next event into a powerful B2B content engine.
Content-first mindset
Before the event begins, define what you want to capture and why. You need to find out who is there and what talks are taking place.
Then when it comes to maximising your content, you need to ask yourself a series of questions.
Are you showcasing expertise? Launching a new product? Building credibility in a niche market? Establishing yourself as a thought leader in the industry?
When you know what you want, you’ll need to align your content goals with your overall business and marketing objectives.
This ensures your team captures footage, interviews, and insights with purpose rather than scrambling reactively on the show floor.
Capture conversations that matter
Industry events bring together decision-makers, industry leaders, and innovators in one place to meet and discuss the sector.
This is where you need to take advantage by recording interviews, panel discussions, booth demos, and informal conversations.
Filmmakers and podcasters will have to focus on practical insights, emerging trends, and real challenges your audience cares about – and provide genuine insight and solutions.
As a result, these authentic, unscripted moments often outperform polished studio content in the B2B marketing space.
If you have multiple staff on site, make sure that they have a game plan on who they want to speak to and get content from.
Social media
When it comes to social media, there are multiple platforms that this content can be shared on.
Long-form recordings are just the beginning. The real value comes from repurposing into short, high-impact clips (15 to 60 seconds) tailored for LinkedIn, X, Instagram, and other relevant platforms.
These can include a speaker’s insight, a quick product demo, a case study, or a behind-the-scenes moment from the event.
Once captured and edited, these clips can help extend the reach of the content and then spark conversation online.
This will keep your brand visible while the event buzz is still fresh and relevant on the platforms.
Blog content
Industry events are a goldmine for written content.
Businesses can use captured discussions to produce blog articles for your website, that include key takeaways from the show, discussions on industry trends revealed through speaker insights, as well as any common challenges heard from attendees.
The most common tactic is to produce recaps of panels or roundtable discussions and then share/tag those people involved when you share it online.
This content positions your brand as plugged into the industry and provides SEO-friendly material that continues to attract traffic long after the event.
Create video teasers for future content
No matter what type of event it is, the content is also perfect for building anticipation for other future events, product releases or any marketing plans for the months ahead.
Businesses can use footage to create clips for upcoming B2B podcast episodes featuring event guests, as well as future webinars or live events.
Short teaser videos or quote graphics can drive sign-ups, nurture leads, and warm audiences before a full launch.
In B2B marketing, attention is hard to earn. Events give you direct access to your audience’s time, trust, and insight.
By turning those moments into reusable content to maximise your ROI, you transform a temporary presence into a lasting competitive advantage.
LRB B2B podcasting
If you are looking to get involved in the world of podcasting and videography, then why not partner with a UK-based expert within the B2B industry.
At LRB, our clients have experienced the impact of our knowledge within the B2B podcasting world.
Call 07741 487245 to speak with our CEO, Luke, or email hello@lrb-media.co.uk to learn more.
