Repurposing video content for your business can significantly boost your return on investment (ROI) by maximising the value and reach of a single piece of video content.
Modern marketing practices have a heavy focus on ensuring that every piece of material is seen by as many relevant people as possible.
In this guide, LRB shows you have to reuse and repackage your videos to get the most out of your content.
Why should you repurpose your video content?
High-quality video content is resource-intensive, and needs the experience and expertise of a reliable video production company.
By repurposing the video content, it ensures that every pound spent generates value across multiple channels.
This includes online, on social media, television, radio, billboards, and wherever else multimedia can be consumed by potential customers.
Repurposed content extends the lifespan of the original video by keeping it relevant and visible over time.
By having it on multiple devices, it will be seen by a wider range of audiences.
Maximising reach of your video content
Creating high-quality video content for your business can be time and resource-intensive. Therefore repurposing ensures that the film reaches the maximum possible audience.
Repurposed content extends the lifespan of your original video by keeping it relevant and visible over time – and can be reformatted for different platforms, and also put into different videos in the future.
It is important to remember that different audiences engage with content on different social media platforms.
Each platform has unique format requirements and they prioritise content tailored to their formats.
Repurposing the content will increase the likelihood of views and engagement.
If viewers are seeing slightly different videos across different platforms and formats – but with the same call to action and messaging – then by repeating core ideas, products, services, etc, it helps solidify the message in an audience’s mind.
As viewer habits diversify over time, having a large backlog of content which can be broken down into different styles and formats, means that you will end up saving money over a much longer period of time.
Also, hosting repurposed content on different platforms can help you rank for various keywords and help a company’s SEO strategies.
Hiring a professional videographer who knows how to maximise your reach for the video content is vital.
Our clients at LRB have seen the benefits of what we offer and how we can give you the best return on investment.
Call 07741 487245 to speak to our CEO Luke to learn more, or email hello@lrb-media.co.uk for more information.
