In B2B marketing, trends come and go – but the best podcasts build long-term value for you and your business.

The best way to achieve this is by focusing on topics that stay useful year after year – but ones that can be updated with new perspectives and guests to provide alternate perspectives.

Evergreen podcast episodes continue to attract listeners long after publication, helping you grow authority, generate leads, and build trust without constantly chasing for something new.

Below, the B2B podcasting experts at LRB show some of these ideas and how to structure your evergreen podcasts.

Evergreen B2B podcast ideas

Here, we profile some ready-made ideas that you can use in your podcast planning meetings:

Industry education

Episodes that explain core concepts in your industry never go out of style and can be updated with new insights and challenge industry expectations.

These are ideal for new listeners discovering your podcast for the first time.

You can come up with a list of questions that relate to your niche, and then you provide insight on them.

Customer success stories

In these episodes, you can explore why a strategy worked, what challenges were overcome, and what principles can be applied elsewhere within your business or marketing strategy.

A well-told case study about solving a real business problem stays relevant even as tools evolve.

Interviews

Podcasters can do a series of interviews with industry leaders about skills like leadership, negotiation, sales tactics, stakeholder relationships, or change management.

Process breakdowns

This is often an underused tactic. You can walk through repeatable business processes such as onboarding clients, qualifying leads, managing long sales cycles, or building partnerships.

Process-focused episodes provide practical value and are often bookmarked and revisited by leaders within various industries and sectors.

Mistakes and lessons learned

This is a go-to for podcasters – episodes centred on what not to do in business, age very well.

Mistakes in pricing, positioning, hiring, or scaling tend to repeat across generations of companies, making these episodes perennially useful.

Just as it is in life – you learn the most from the mistakes you made and how you adapt to situations in the future.

Role-based advice

This can be generic or specific to your industry, but you can create episodes for job roles.

It can also cover the transition from start-up to scale-up.

This is because roles evolve slowly over time, making this advice highly durable.

Evergreen episode structures

When we work with clients about how to structure a podcast, these are some of the go-to ideas that have proven to work in all industries and sectors:

Problem, solution, example

In these episodes, you can start with a clear business problem, explain why it exists, then walk through practical solutions with real examples.

This structure is easy to follow and remains valuable even when tactics change.

Q&A

A common tactic, these podcasts answer the most common questions your sales or customer teams hear on a daily basis.

If prospects keep asking the same questions, chances are future listeners will too.

Story-based episodes

Humans remember stories better than tips. This is why your listeners and viewers of these types of episodes enjoy the structured look a journey.

This includes the challenges, decisions, outcomes, and lesson learnt.

How can LRB help with your B2B podcasts?

Evergreen B2B podcasts succeed by focusing on fundamentals – people, processes, and decision-making.

If you are looking to get involved in the world of podcasting and videography, then why not partner with a UK-based expert within the B2B industry.

At LRB, our clients have experienced the impact of our knowledge within the B2B podcasting world.

Call 07741 487245 to speak with our CEO, Luke, or email hello@lrb-media.co.uk to learn more.