What to include in a promotional video for your podcast
A great podcast deserves a great promotional video in order to reach its desired audience. As one of the most effective ways to attract new listeners, these promo films can…
October 27, 2025
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The value of podcasts to news organisations and broadcasters
In a media landscape constantly shaped by digital transformation and shifting audience behaviours, podcasts have emerged as a powerful tool for news organisations and broadcasters. At LRB, a Bristol-based B2B…
October 12, 2025
How to stop wasting LinkedIn ad spend
The Crowded Market is the podcast built for B2B marketers who want to grow, lead and stay ahead – and episode one is out now! Hosted by Luke Barnett, founder…
September 26, 2025
Introducing The Crowded Market: A podcast for B2B marketers
The world of B2B marketing is fast-paced, constantly evolving, and more competitive than ever – and this is the podcast to help you get ahead of the competition. With technologies…
September 25, 2025
Podcasting creates deeper relationships with clients – our business tips
At LRB, we have worked with clients across the globe, and have seen first-hand how podcasting goes far beyond content marketing. This is because it builds trust, humanises brands, and…
September 22, 2025
How to have a successful podcast on YouTube
YouTube is not just a platform for viral videos and entertainment clips – it has evolved to become a powerful medium for podcasters to reach global audiences. For B2B brands…
September 18, 2025
Avoiding AI disruption through podcasting
Marketing is an evolving challenge for businesses across the B2B space, and artificial intelligence (AI) is impacting it in many new ways. AI is reshaping industries at a speed few…
September 16, 2025
User generated content: How to use UGC in B2B podcasting
In today’s digital landscape, user generated content (UGC) has emerged as a powerful tool for brands and marketing experts looking to build authenticity and deepen engagement with their audience. For…
September 16, 2025
Why is storytelling important in podcasting?
When it comes to creating a meaningful podcast that delivers for your audience, storytelling is vitally important. This is for a variety of reasons – but the most important one…
August 22, 2025
How to be a thought leader in today’s world of marketing
Thought leadership isn’t just a buzzword, it is essential for CEOs and entrepreneurs across the world. By presenting yourself as an authority on a subject, positions you not only as…
August 18, 2025