LinkedIn carousels have become one of the most effective promotional formats for companies, entrepreneurs, and in our case, B2B podcasts. They encourage swiping, increase dwell time, and allow you to…
December 16, 2025
Podcasting is a powerful medium for businesses, but audio and video clips alone limit how far your content can travel – and how effective they can be as marketing tools. …
December 12, 2025
In a crowded content landscape, strong podcast creatives are essential if you want to stand out and be seen online. Even the best conversations can be overlooked without eye-catching visuals…
December 9, 2025
Podcast guests shouldn’t disappear once the episode goes live – they should be a brand ambassador for what you do and what you stand for. When nurtured through the full…
December 4, 2025
Here at LRB, the B2B podcasting experts, we have noticed first-hand the growth in the popularity of podcasts – but what does the data show? In this article, we reveal…
November 27, 2025
What type of content really works best on LinkedIn? Experts debate whether articles, comments, images, carousels, or video work best. Here, our latest clips from The Crowded Market Podcast reveals…
November 17, 2025
At LRB, we’ve helped dozens of brands and B2B organisations build high-impact video podcasts that attract the right audience and convert viewers into clients. YouTube is one of the most…
November 17, 2025
Creating a high-converting podcast takes more than clean edits and good audio – and in this exclusive video from LRB – we reveal the secrets to success. It requires strategy,…
November 17, 2025
A great podcast deserves a great promotional video in order to reach its desired audience. As one of the most effective ways to attract new listeners, these promo films can…
October 27, 2025
In a media landscape constantly shaped by digital transformation and shifting audience behaviours, podcasts have emerged as a powerful tool for news organisations and broadcasters. At LRB, a Bristol-based B2B…
October 12, 2025