The podcasting industry – and the wider world – is currently undergoing a massive transformation, and at the centre of this evolution is rapid adoption and expansion of artificial intelligence (AI).
What was once a niche form technology, is now seeping into every aspect of everyday life – and this is no different for the world of podcasting, video and content.
AI now plays a critical role in how podcasts are created, edited, distributed, and consumed by the audience.
From automating production to enhancing audience targeting, AI is making podcasting more accessible, scalable, and data-driven than ever before.
Here, LRB explains all you need to know about podcasting and the influence of artificial intelligence.
Smarter content creation and editing
One of the most noticeable impacts of AI on podcasting is in content creation.
Tools powered by AI can now assist with everything from script generation to voice synthesis, to editing the final product.
For instance, generative AI can help podcasters brainstorm episode ideas, write show notes, or even generate full scripts based on a given topic. This reduces the creative workload, especially for solo creators and small teams.
Editing has also become significantly more efficient. AI-driven platforms can automatically transcribe episodes, identify filler words, remove background noise, and even match audio tones to create a smoother listening experience.
This is easy to do, and helps speed up the process without compromising the quality of the final content.
Personalised recommendations
As podcast libraries grow, discoverability becomes a major challenge for new entrants into the market.
AI algorithms are now powering recommendation engines on platforms like Spotify, Apple Podcasts, and YouTube, helping listeners find content that aligns with their interests – and whatever they have watched or listened too in the past.
These algorithms analyse listening behaviour, preferences, and even sentiment to serve up more relevant content.
For podcasters, this means an opportunity to reach new audiences more effectively.
AI voice capabilities
Another exciting application is AI-generated voice that can be used on all podcasting-related content and social media posts.
This can be used for translating and voicing content in multiple languages, automating intros and outros, or even creating an interviewer.
As a result, this has seen new creative and business possibilities introduced to the B2B market.
Analytics and monetisation
AI is enhancing analytics by offering deeper insights into listener and viewer behaviours – increasing the analysis of potential customer attitudes towards podcasting.
Instead of just download counts, podcasters can now see when listeners drop off, which segments perform best, and which topics resonate most with them.
These insights into podcast statistics inform better content strategy and can attract advertisers looking for targeted placements.
B2B podcasting
If you are looking to get involved in the world of podcasting, then finding the right business can help immensely.
At LRB, our clients have experienced the impact of our knowledge within the B2B podcasting world.
We here at LRB are embracing the challenges and opportunities that AI has presented to the industry – and we are here to help you make the most of what it has to offer.
Call 07741 487245 to speak with our CEO, Luke, or email hello@lrb-media.co.uk to learn more.
